Quite simply, condoms are cool, and using them is cooler. We want to make it trendy, hip and cool to use condoms,

There's no such thing as a global strategy without China.

We don't know right now which is the best.

We came out of the gate intuitively thinking that you have to be local to connect with the audience. That it wasn't only about the language and the music, but sensibility...even though the brand can be the same everywhere.

Frank has been a trusted, invaluable colleague and friend through the years, and I wish him and his family much happiness and success in Australia.

Since he moved to Singapore to create MTV Networks Asia Pacific in 1994, he has launched 20 MTV, VH1 and Nickelodeon channels and has forged important partnerships for the company across the Asia-Pacific region.

We have a revenue share agreement varying from artist to artist, so they will benefit from this deal,